In the field of Public Relations, Eindhoven365 actively works together with partner Eindhoven247. The goal of this collaboration: as many visits to Eindhoven as possible, coming from a wider geographical area, better spread throughout the year, meanwhile spending more money. However, the available budget is limited therefore it has to be used carefully. That is why we focus on a pro-active press strategy that keys with our three core target groups, in 2016.
The last couple of years many (inter) national journalists and bloggers already have been invited and hosted. Primarily coming fromItaly, Spain, Germany, England, Russia and Belgium. One of the highlights was the 12 page article in the renowned travel magazine ‘Dove’ that identified Eindhoven as ‘the new Amsterdam’ and ‘city of joy’. Also in other international media, focused on innovation, Eindhoven does not go unnoticed. In the context of the Dutch Design Week The New York Times recently wrote: “Eindhoven has emerged as a global center of design experimentation.” Furthermore, Wired refers to Eindhoven as one of the eight cities that shows what the future will look like. The statement “Decide well, and cities are magic” is a beautiful compliment for our philosophy "Who chooses, will be chosen".