Eindhoven is a city with a clear focus. The matching philosophy, on which the city marketing strategy of Eindhoven is base, is therefore called: ‘who chooses, will be chosen’. This includes making strong choices in target groups. For the very fact that Eindhoven is the city of creative innovation, we would like to recruit target groups that feel attracted by it:
This is the Eindhoven365’s core target group. It is an international target group which comes to Eindhoven because its members feel that this is the ideal location to realise their dreams. They are innovators who have had a technological, conceptual education and who are fascinated by creative innovation. They act at the intersection of technology and design and search for new chances there. They are experimenting global citizens, driven by the unknown.