In 2016 we launched an international influencer campaign to attract more city explorers to the city of Eindhoven. Content Marketing Agency Zandbeek came up with the idea of an influencer campaign, called AnOther City Trip. In 24 hours, we shared the vibe of Eindhoven with lifestyle, travel and fashion bloggers from home and abroad. These city explorers then shared their experiences massively with their thousands of followers.
Via influencer platform The Cirqle we invited nearly 20 international bloggers from the UK, Germany and Belgium to spend 24 hours in Eindhoven. Divided into three groups (food, fashion and all-in-one), guided by a team of experts of the city, they went on a journey through Eindhoven.
In exchange for this fully catered trip they created buzz around the Eindhoven brand through their relevant channels. The great cooperation with all participants (hotels, retailers, food venues) generated a lot of reach, engagement, and share of voice.