Reopening of the City Center:
'Good to see you again'

During the spring of 2021, we introduced The 'Good to see you again' campaign; to celebrate the reopening of the city center and welcome visitors again into our city.

The colorful (city dressing) campaign has to contribute to a positive, hospitable and safe experience for the visitor. The festive decorations are scattered around the city and are present from the moment the visitor enters Eindhoven up to the shopping streets. 

 

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CITY DRESSING
To give visitors a warm welcome, we have placed 200 banners throughout the city: from the approach roads to the shopping streets. We have placed mobile flagpoles in strategic spots in the shopping streets as extra decor. The decor creates atmospheric entrances to various areas in the city center. To further increase the visibility and impact, the campaign message is on display on the LED screens at the approach roads and the city beacons in the city center.

POSITIVE NUDGING
The campaign corresponds with the municipality's crowd management measures. The yellow line, signposts, and texts on the street have also reapplied to 'nudge' people in a positive way. Eindhoven365 has rolled out this campaign online through various channels, @EindhovenCity & ThisisEindhoven.com, to contribute to attracting visitors from the city and region.

CROWD CHECKER
To monitor the traffic density, the company Zicht op Data, commissioned by Eindhoven247, has developed a crowd checker (druktemeter). This so-called crowd checker shows the amount of real-time visitors in the city center. Based on the number of people, the size of the street, and the parameter given by the security services. The portrayed crowd can have different colors: green, yellow, orange, and red which equals quiet, cozy, busy, or very busy. This tool allows visitors to make a responsible decision before their visit.

COLLABORATION
After launching the campaign in 2020, we introduced the campaign again in 2021. Thanks to the cooperation between BIZ, SBE, Municipality of Eindhoven, Soeps, Eindhoven247, and Eindhoven365.

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