Eindhoven is a city bursting with energy. We also like to show this to the rest of the world through social media.
Through the @Eindhovencity channels, we tell the Eindhoven story with positive energy, vibes, power, and often with a humoristic twist. We share straightforward and appropriate information and articles for our target groups. We do this by using unique content formats that are informative, inspiring, and appealing. In this way, we continue to build the 'Eindhoven' brand every day. We pay attention to the following objectives.
The measure of success used in social media marketing is the so-called 'engagement rate'. We use this measure to determine how engaged the public is with our campaign or post and are always trying to increase it by creating beautiful, inspiring posts, and using stimulating captions. This also includes many content formats that provide a lot of variation and daily input.