THE VIBE:
The Official Eindhoven Wear

With the closure of the Brandstore, where the then Eindhoven merchandise Keiblack was being sold, there was room for something new. In 2019 a cooperation between soccer club PSV Eindhoven and Eindhoven365 arose as a logical consequence. 

CONCEPT
This unique collaboration has resulted in a new store: PSV Eindhoven City Store. With this new store coming up, a new clothing line came into operation that focuses on the logo and the atmosphere of the city, THE VIBE: Official Eindhoven Wear. This time no merchandise, but a sustainable clothing line with the Eindhoven vibe. This unisex collection is ready to wear for both adults and children and consists of t-shirts, polos, hoodies, sweaters, and tote bags.

THE VIBE Bryan

LAUNCH
On July 1, 2020, the new downtown store opened, and THE VIBE went live on thisisTHEVIBE.com. The newly founded clothing brand started showing sneak peeks via the social media channels @eindhovencity and @thevibeeindhoven to create a buzz. City visitors could get a glimpse of the brand through a campaign video shown on the city beacons. Also,  influencers already received a pleasant surprise on their doorstep.

COLLABORATION
In addition to the overall collaboration with PSV and Puma, the executive team consisted of local parties such as creative agency HeyHeydeHaas for the children's line, Blendomatic for the production, and Blickfänger (video) and Cleo Goossens (photography) for shooting the campaign.

Check the collection of THE VIBE: Official Eindhoven Wear online!

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