With the closure of the Brandstore, where the then Eindhoven merchandise Keiblack was being sold, there was room for something new. In 2019 a cooperation between soccer club PSV Eindhoven and Eindhoven365 arose as a logical consequence.
This unique collaboration has resulted in a new store: PSV Eindhoven City Store. With this new store coming up, a new clothing line came into operation that focuses on the logo and the atmosphere of the city, THE VIBE: Official Eindhoven Wear. This time no merchandise, but a sustainable clothing line with the Eindhoven vibe. This unisex collection is ready to wear for both adults and children and consists of t-shirts, polos, hoodies, sweaters, and tote bags.