One of our main goals as an organization is to create a strong personal (online) connection between Eindhoven and our target groups. Therefore, an essential part of our city marketing strategy is our online channels, in particular the website ThisisEindhoven.com. A brief explanation.
FURTHER DEVELOPMENT OF WEBSITE
The origin of the website goes back a couple of years. ThisisEindhoven.com was founded in 2013 as a tourist website, providing information as the main goal. In the years that followed we as an organization expanded our tourism target group with two target groups within the tech and design domain: Bright Talent and Tech Starter. To be able to serve these additional target groups and to grow along with them in the field of digital marketing, we have chosen to transform ThisisEindhoven.com into an inspiring content-driven platform in 2017.