Eindhoven is a city full of entrepreneurs. Again and again, entrepreneurs know their way to Eindhoven, both in the city center as well as in the other dynamic districts. These entrepreneurs in the field of hospitality, retail, and culture make the city attractive and are therefore the face of the city. It is up to us to make them even more visible.
By now, many visitors of Eindhoven recognize the so-called 'red arrow'. It serves as both a signboard, a symbol, and evidence for local entrepreneurs. This is elaborated into the 'This is Eindhoven' campaign. The aim of this campaign is to strengthen the city's identity, both physically and online. On ThisisEindhoven.com valuable additions (so-called hotspots) to the city and our target group (City Explorers) are highlighted by means of video, photos, and a Q&A. To introduce even more people to these entrepreneurs, we share the format on our social media channels @Eindhovencity.