In addition to 'Visit' and 'Start' we’ve created a new content format in 2019 called Unfold. Unfold tells the stories of the city through the eyes of subcultures and its pioneers.
CONCEPT
The concept for Unfold was born out of the desire to offer a deeper, richer experience on ThisisEindhoven.com. Which tells something about the mentality and liveability of the city in the past, present, and future. Because content stories are interesting for both visitors and talents, a separate online environment was created next to the existing 'Visit' and 'Start'. In the style of ThisisEindhoven.com, but with its own face.