Eindhoven can now be seen from Eindhoven Airport
Since the beginning of November, passengers at Eindhoven Airport can get a taste of the city. In the arrivals hall they are welcomed by an indispensable triptych of banners; all in Eindhoven style.
For the next two years, Eindhoven365 has been given the opportunity by Eindhoven Airport to decorate the Arrivals Hall with Eindhoven branding. The branding consists of a triptych that is used to inspire both visitors of Eindhoven and passengers with Eindhoven as a stopover. For the latter group, the banners serve as an extra opportunity to convince them to visit Eindhoven next time.
Passengers (visiting/returning) landing at Eindhoven Airport consists of Leisure and Business travelers and VFR visitors (visiting friends and relatives). The triptych of banners is located on the wall in the long corridor towards the exit and is therefore not to be missed.
A striking design has been chosen, one that reflects the energy, creativity, and innovation of the city. In addition, the passenger gets a glimpse of the city by the addition of recognizable landmarks such as the Blob, the Evoluon, and the Klokgebouw. The design also includes a QR code with CTA (call to action) that refers to thisiseindhoven.com. This allows stimulated passengers to easily get more inspiration.
The design was created in collaboration with design studio George & Harrison and illustrator Johan Moorman. The banners were installed by Vormgenoten.
Eindhoven as a Metropolitan Region
Eindhoven Airport has been focusing more and more on Eindhoven as a metropolitan region for around a year now. Maurits de Beer, Manager Aviation Development & Partnerships Eindhoven Airport says the following on the topic: "The purpose of Eindhoven Airport is to make the region even better, we do this on the basis of 4 strategic pillars: connector with the world, dignified entrance, good neighbor, and testing ground for innovation. In this new strategy it is no longer a goal to simply focus on growth, but more on offering quality and added value to the region. Looking at the needs of the region, we see that in addition to the potential of the business market, the incoming visitor also needs a little more impulse, which is why we like to work together with Eindhoven365 to better serve this market. In this way, other stakeholders in the region (such as hotels, restaurants, and attractions) will benefit even more from the role we play as an airport".