Eindhoven Marketing launches a sustainable clothing brand
City marketing Eindhoven launches a new sustainable clothing brand today. All items and accompanying designs are dominated by the vibes from the city's logo. The clothing and accessories are available online at thisisTHEVIBE.com and as of today will also be sold in the PSV Eindhoven City Store, in the center of Eindhoven.
The Official Eindhoven Wear
The brand starts with a unisex basic collection for adults and children, consisting of t-shirts, polos, hoodies, sweaters, and accessories, such as caps and tote bags. "We notice that our residents are increasingly involved with the Eindhoven brand and want to express their pride in the city in different ways. With this sustainable clothing brand, we hope to contribute to this in a responsible and creative way. A brand that can be worn with pride and full of energy", says Peter Kentie, director Eindhoven365.
The colorful designs originated from a collaboration with local design agencies Marc Koppen and HeyHeydeHaas. They played with the logo in different ways, from a large neon spray paint vibe on the back to a small stitched version on the chest. The ambition for the future is to involve more designers in the collections, temporary or otherwise so that the local creative community gets an active role in the further development of the brand.
Available online and in-store
The clothing and accessories are available online at thisisTHEVIBE.com and from today on will also be sold in the PSV Eindhoven City Store. The PSV Eindhoven City Store is the result of a special collaboration between the brands Eindhoven, PSV, and Puma, the new shirt sponsor of PSV. On July 1st the official opening took place at Marktstraat 3 in the center of Eindhoven.