The Sound of Eindhoven nominated for international City Nation Place Award
The campaign 'The Sound of Eindhoven' has been nominated for an international City Nation Place Award, in the category 'Best Citizen Engagement'.
About the campaign
With the campaign The Sound of Eindhoven, Eindhoven went looking for the song of Eindhoven in the first half of 2021. During the pandemic no concerts or music events could be held, but the creativity and energy in the city still flowed. This campaign had to give the local music scene a boost and everyone with a love for the city was invited to submit their own song. Eindhoven-based music makers, producers and fans started working en masse on their ode to Eindhoven.
Effect & result
More than 100 submissions were received, fully produced and recorded. These tracks could be listened to by everyone on a separate Soundcloud campaign page, where in total more than 72,000 listening sessions were measured. During the voting period, artists and bands encouraged their fans and followers to cast their votes, which resulted in more than 8,000 public votes. At the same time, an expert jury came together to determine their favourite.
This eventually led to a top 5 of the jury and a top 5 of the audience. The eight artists were invited for a live final show at music venue Effenaar. The final was presented by the famous Dutch artist (and self-proclaimed Eindhoven fan) Candy Dulfer, in front of a live online audience. Hangmat with 'Lichtjesroute' received the most votes from the audience and Jasmijn, a young singer-songwriter from Eindhoven, was crowned the winner by the jury with her song 'Doemijdanieaan Man'. The prize consisted of the winning track on vinyl, a video clip, € 1,000 and a 3D-printed copy of an Eindhoven vibe.
About the City Nation Place Awards
The 'Best Citizen Engagement' category is all about the human factor. Places that can demonstrate that their residents support and actively participate in the strategy have a chance of winning a nomination and the coveted award.
The City Nation Place Awards has received more than 100 entries of the most innovative, creative and effective market strategies from neighbourhoods, cities, regions, countries and even continents worldwide. The entries show that more and more places are recognising the valuable relationship between quality of life, tourism and economic development and are pursuing a joint strategic approach between governments and the private sector.
This is the fourth time that Eindhoven has been nominated for a City Nation Place Award. In 2017, our campaign Another City Trip was nominated in the category 'Best Use of Social Media' and in 2018, Eindhoven won the Oscar of city marketing: 'Place Brand of the Year'. In 2019, Eindhoven's New Year's film 'Een Kei Fijne Film' was nominated. A total of five prestigious industry awards will be presented on 4 November 2021.
Share the Vibe
The Sound of Eindhoven' is an extension of the 'Share the Vibe' campaign. For over five years, creative makers have been approached to pay tribute to the city. They do this by using the 'vibes' from Eindhoven's logo. With 'The Sound of Eindhoven', it was the turn of musical talents to capture the city's energy in music.
The Sound of Eindhoven was created by Eindhoven365 and creative agency Edhv, supported by various cultural institutions: Cultuur Eindhoven, CKE, Dynamo, Effenaar, Metal Factory, Muziekgebouw Eindhoven, Popei & Rock City Institute.