We believe in Eindhoven
We are Eindhoven365, the formal city marketing organisation of the city of Eindhoven since its foundation in 2012. We believe in Eindhoven. That is to say, we think that this exciting city plays an important role on the contemporary and future stage of creative innovation. Eindhoven is the city of Technology, Design and Knowledge but, above all, it is the city where these three elements are combined. It are these crossovers which give Eindhoven its energetic dynamics. Only few cities in the world share such well-developed left- and right brain half ecosystem. It’s up to Eindhoven365 to raise (inter)national awareness of this ‘unfair advantage’ and above all, to make the brand a recognisable one.
This is our driving force
This is our challenge ahead and this is our driving force. It’s a twofold conviction: on the one hand, Eindhoven has to be able to enhance the quality of its public space as well as its offer of culture, shops, leisure time, food & drinks and entrepreneurship to an international level. On the other hand, we wish to promote Eindhoven to the world in an inspiring, powerful and uniform manner. That is where we see our additional value, and that’s where we want to compete: City making and City marketing.
Eindhoven is a city with a clear focus. The matching philosophy, on which the city marketing strategy of Eindhoven is based, is therefore called: ‘who chooses, will be chosen’. This includes making strong choices in target groups. You will read more about it here.
We described a course on how we, as a strategic marketing organization, want to contribute to the progress of Eindhoven towards 2020. To do so, we came up with 5 strategic lines. You can read the strategy document here.