Inspiration campaign Expedia

  • Campaign
Pastryclub Nick Bookelaar
  • The question

    How do we increase conversions to Eindhoven hotels?

  • Our solution

    In collaboration with Expedia and NBTC, we developed an inspiration campaign promoting Eindhoven on various online channels.

In numbers

  • 1.600.000 impressions
  • 1200 bookings

Strategische lijn

Deze case past binnen onze strategische lijn: “Verduurzaming van toerisme”.

Bekijk strategie

We developed a conversion-oriented online campaign with NBTC and other destinations like Rotterdam, The Hague, and Amsterdam. We targeted potential visitors from Belgium, Germany, and the UK. Our goal? To promote Eindhoven as a city trip destination and drive bookings to our city.


We reached the end user through Instagram stories, display banners on, and native apps on, among others. By doing so, we lead visitors to an inspiring Eindhoven page. And with success! We achieved 1.6 million impressions, resulting in 1,200 hotel bookings.

Ketelhuis Klokgebouw foto Nadia ten Wolde
Why go Clausplein Denf foto Nadia ten Wolde


Expedia inspires travelers to make the most of their trip by offering hotels, flights, and information.


As the national destination management organization of and for the Netherlands, the Netherlands Board of Tourism & Conventions (NBTC) provides a national vision of tourism based on relevant knowledge and insights. With this, they inspire, connect and facilitate cities, regions, entrepreneurs, and other stakeholders in the destination Netherlands.