Inspiration campaign Expedia
- Verduurzaming van toerisme
How do we increase conversions to Eindhoven hotels?
In collaboration with Expedia and NBTC, we developed an inspiration campaign promoting Eindhoven on various online channels.
- 1.600.000 impressions
- 1200 bookings
Deze case past binnen onze strategische lijn: “Verduurzaming van toerisme”.Bekijk strategie
We developed a conversion-oriented online campaign with NBTC and other destinations like Rotterdam, The Hague, and Amsterdam. We targeted potential visitors from Belgium, Germany, and the UK. Our goal? To promote Eindhoven as a city trip destination and drive bookings to our city.
We reached the end user through Instagram stories, display banners on expedia.com, and native apps on hotels.com, among others. By doing so, we lead visitors to an inspiring Eindhoven page. And with success! We achieved 1.6 million impressions, resulting in 1,200 hotel bookings.
Expedia.com inspires travelers to make the most of their trip by offering hotels, flights, and information.
As the national destination management organization of and for the Netherlands, the Netherlands Board of Tourism & Conventions (NBTC) provides a national vision of tourism based on relevant knowledge and insights. With this, they inspire, connect and facilitate cities, regions, entrepreneurs, and other stakeholders in the destination Netherlands.