Making tourism more sustainable is an important strategic pillar within city marketing and our business strategy. Making us work actively on exploring how to visit Eindhoven more sustainably. We have already implemented several measures, including a new geographical focus on a maximum of 300 kilometers around Eindhoven to limit flight movements. But sustainable tourism is much more than that. It's not just about the ecological aspect of sustainability; economic and social sustainability also play a role.
With a new focus group (radius of 300 kilometers = Netherlands, Belgium, Germany), our task is to bring Eindhoven to the attention of (potential) visitors as a destination and to make their choices during the trip more sustainable. Our target group, 'city explorer,' has an above-average interest in design, innovation, and creativity and is self-conscious about travel and its impact. They get to know the city online through our channels, thisiseindhoven.com and @eindhovencity (organic and paid), but offline, we discontinued touchpoints for sustainability reasons. This while our surveys showed an urgent need for physical hold during a visit.