A great example of how those stories come together is the Instagram highlights. You can find these permanent stories on our profile, where we offer a summary of various published stories, mostly with links to online articles. It's like an endless gateway to thisiseindhoven.com. We've divided these highlights into different themes, formats, and events.
In the highlights, different mini-stories come together; take a look, for example, at our GLOW highlights. As we approach the event, we share lots of content, and during the event, we like to capture the event. Together, they form one story about the light art festival, so users can easily find all the information in one place on our socials. The same goes for our weekly occurring weekend tips.