Relationship first, then performance
The main goal of this campaign? Besides answering pressing questions, building a lasting relationship with the target group is at least as important. How did we do that? By working with the student target group. After all, they already have all the knowledge. Each themed episode, called for new guests of honor from student- and sports associations. Together, we created energetic shows. This collaboration gave the associations a stage, and also ensured that we could cultivate ambassadorship for Domibo Radio.
Induction Week x Tiktok
Starting a radio show is one thing. Reaching listeners is another. Coincidentally, there is a time when the whole city is filled with brand-new students: introduction week. For us, the perfect opportunity to reach the target group. So we hit the streets to talk to as many students as possible about their knowledge of Eindhoven, going out, and many more subjects. We recorded their answers on camera, so we could share their knowledge and intro fun with the rest of the world through a TikTok campaign. With this, we managed to reach almost 1.4 million people and grow the Domibo Radio socials.
Check out the tiktok campaign here