New York has 'Empire State of Mind'; what is the Eindhoven equivalent? In 2021, Eindhoven music makers, producers and fans could compete for the one and only Eindhoven anthem. The campaign 'The Sound of Eindhoven', developed by Eindhoven365 and creative agency Edhv, had to boost the local music scene in times of corona. A great collaboration with local partners such as Muziekgebouw, de Effenaar, Dynamo, Popei, Rock City Institute and Stichting Cultuur Eindhoven.
Spotlight on the Eindhoven music scene
During the pandemic, no concerts or music events were allowed, but the creativity and energy in the city were still there. This campaign had to boost the local music scene, and everyone with love for the city was invited to submit their song. Eindhoven music makers, producers and fans went to work on their ode to Eindhoven. All tracks were first submitted to an eight-member jury to determine a winner. Jos Feijen (director of the Effenaar), Frank Veenstra (artistic manager of the Muziekgebouw) and city poet Iris Penning were among the judges.