In order to reach as many people as possible, we used a combination of outdoor advertising (flags, banners, euro panels, city beacons and LED screens) and online media (social media campaigns and online advertisements on regional and national news websites, among others). We referred to thisiseindhoven.com and its database of cultural institutions, restaurants, and retail entrepreneurs both online and offline.
In addition to the visual identity, the intention in the coming years is also to place festive objects in the city centre, thus contributing to an end-of-year experience in Eindhoven style. Unfortunately, due to the corona measures, we could not realise this fully in 2021. In the first half of 2022, we will investigate expanding the campaign with urban interventions.