Convention Bureau Brainport Eindhoven continues to position the region internationally

Over the past few years, the Convention Bureau has made strong efforts on behalf of the region. The focus has not necessarily been on attracting as many conferences as possible, but rather on stimulating and securing the right conferences, those that align with Brainport’s innovation ecosystem. Although the Regio Deal period has concluded, the municipality continues to invest through Eindhoven365 to further embed Convention Bureau Brainport Eindhoven within the city marketing strategy.

The potential within the international conference market was always there. Thanks to the Regio Deal investment, we were able to professionally establish the Convention Bureau and actively pursue conference acquisition. In just three years, Convention Bureau Brainport Eindhoven has taken on a clear front-desk function, serving as the primary point of contact for all conference-related inquiries. In recent years, we have been involved in 154 conference bids and have successfully secured 57 conferences in the region. In the coming years, we will continue positioning the region as a leading conference destination. By 2028, we expect to have welcomed 17,000 visitors over the total period, generating an estimated economic impact of approximately €20 million.

We connect global knowledge networks with the unique Brainport ecosystem, where world-class universities, groundbreaking companies, and forward-thinking institutions collaborate side by side. You can read the full story about Convention Bureau Brainport Eindhoven’s efforts to position the region as Europe’s leading destination for high-tech and innovation conferences in the article by Brainport Development.