The year is ongoing, but we have more than met our ambitious goal: for the first time, more than 1,000,000 unique users visited thisiseindhoven.com within a year. Meanwhile, the counter already stands at 1,010,025, and with the holidays coming up, we expect many more new visitors for the rest of the month!
Even more click-throughs to partner websites in the city
Of course, we are super proud that we reached our goal of 1,000,000 unique users. That's over 150,000 more than in 2022.
Who visited thisiseindhoven.com?
So, more than 1,000,000 unique users, but who are they, and where did they come from? Unsurprisingly, thisiseindhoven.com is popular in the Netherlands: the Dutch account for some 815,000 users of the total user base. Popular cities include Eindhoven (281k), but also from Rotterdam (123k) and Amsterdam (105k). We get it! The Netherlands is followed by Belgium with 75,000 and Germany with 32,000 users. The remaining users come from primarily European countries: this is explicable as we focus mainly on visitors from a radius of 300 kilometers from the perspective of sustainable city trips. That's paying off!
Based on our renewed content strategy, we have drawn up an OGSM model (Objectives, Goals, Strategies, Measures), with the goal: in 2025, thisiseindhoven.com will be the inspiration platform for your personal Eindhoven experience. This year, we focused on expanding hygiene content (all the essential information to have the best time in Eindhoven) for the strategic target groups, improving the flow of the website, updating our top 150 pages, optimizing our findability, and cleaning up existing pages. Thanks to these tweaks, we roundly smashed our goal of one million. We're going to celebrate!