Three brand values have been chosen to add depth to the mentality: Imagine (the imagination to see the future), Experiment (dare to prototype the future) and Realise (the ability to realise dreams ‘hands-on’). We notice that this story resonates very well and helps us make the right activation choices.
Share the Vibe
Furthermore, we launched a Share the Vibe campaign in 2016. In recent years, the city’s great visual creators have been invited to share their feeling and commitment to Eindhoven with the world. Think of creators such as Bart Hess, design lab Envisions, photographer Cleo Goossens and others. This campaign was developed by The Virtual Design Agency (VDA), with Edhv's art director Remco van de Craats, commissioned by Eindhoven365 and the municipality of Eindhoven.