To monitor the traffic density, the company Zicht op Data, commissioned by Eindhoven247, has developed a crowd checker (druktemeter). This so-called crowd checker shows the amount of real-time visitors in the city centre. Based on the number of people, the size of the street, and the parameter given by the security services. The portrayed crowd can have different colours: green, yellow, orange, and red which equals quiet, cosy, busy, or very busy. This tool allows visitors to make a responsible decision before their visit.
After launching the campaign in 2020, we introduced the campaign again in 2021. Thanks to the cooperation between BIZ, SBE, Municipality of Eindhoven, Soeps, Eindhoven247, and Eindhoven365.