The Eindhoven and PSV brands are continuing their collaboration. First, by opening the new PSV Eindhoven City Store together and now with the new home kit of PSV Eindhoven, launched with the accompanying #MadeinEindhoven campaign.
Made in Eindhoven
The launch campaign is an ode to the creative makers of Eindhoven and is full of vibes. On the new kit, the vibes of Eindhoven are incorporated in the red stripes, and the player names and numbers are shown in an adapted version of the official Eindhoven font, created by local font designer Pieter van Rosmalen of Bold Monday.