Land at Schiphol Airport and take the train to Eindhoven from there? Yes, please! In February, for NBTC's 'Bring Yourself' campaign, online content creators were invited by a hologram of Jeroen Veldkamp (Coffeelab ed.) to visit Eindhoven. The invitees had yet to learn where the trip was going: it was Jeroen's honor to share that especially. Enthusiastic as they were, we welcomed four ladies to Eindhoven that same evening.
NBTC launched the campaign 'Bring Yourself. We'll do the same.' NBTC's positioning for the Netherlands is 'Solving Global Challenges together in an open, inventive, and inclusive way.' NBTC does this by telling stories throughout the year around three themes: Greener Cities, Cycling Lifestyle, and Dutch Design. But also with projects aimed at visitors. This campaign kicked off last year in June. Following this Bring Yourself campaign, where Eindhoven played a leading role, we were allowed to participate again in this edition. This time the campaign is aimed at visitors from the UK, where the goal is to create awareness for the destination Netherlands. It is in collaboration with KLM, with KLM focusing on bookings to Schiphol Airport. From there, travelers are encouraged to visit a few cities in the Netherlands.