Education and sustainability
For a future-proof tourism sector, it is crucial that the next government connects education and the market, stimulates sustainability, and invests in expanding and enlarging a distinctive tourist offer. It is also of great importance to look for a new, widely supported identity based on the DNA of the Netherlands. The Destination Marketing Organisations are also calling for a fund of fifty million Euros to be set up to attract major scientific conferences.
The action plan is also offered on behalf of the following organizations: Amsterdam & Partners, The Hague & Partners, Rotterdam Partners, Utrecht Marketing, Eindhoven365, Toerisme Veluwe Arnhem Nijmegen, Marketing Drenthe, Leiden Marketing, Woerden Marketing, Holland Boven Amsterdam, MarketingOost, VisitBrabant, Maastricht Marketing, Merk Fryslân, Marketing Groningen and Kennisnetwerk Destinatie Nederland (VVV Nederland).
Meanwhile, there has been a reaction from negotiator Tjeenk Willink to our letter as DMOs. The letter has been well received and will be made available to the (in)formation process. As noted earlier, this letter is a first step in the lobby we are conducting to put our sector (and our role as DMOs in it) more in the limelight in The Hague.