New visitor campaign This is Eindhoven’s City Trip live

All roads lead to … Eindhoven! At least, that’s the story our latest visitor campaign tells. With This is Eindhoven’s City Trip, we inspire visitors to embark on the ultimate city getaway to Eindhoven. What does it look like? The journey begins the moment you step out the door, with stops in other cities that share in Eindhoven’s energy, making sure you get the most out of your visit. This is our forward-thinking answer to the search for a more sustainable city trip

This is Eindhoven’s City Trip

We take a broader view of what sustainability means. When something is truly amazing, it leaves an impression, and that’s sustainable too. We make the journey to Eindhoven part of the visit itself, with routes from cities like Rotterdam, Tilburg, Antwerp, Breda, Nijmegen, and Den Bosch, sharing inspiration on how visitors can make the most of their stay both along the way and here. And, of course, with Eindhoven, the city of the future, as the ultimate destination.

Cross-media campaign

During the first weekend of September, we invited a group of influencers to experience the ultimate city trip to Eindhoven firsthand. One group traveled from Breda, Den Bosch, and Tilburg. Together with the city marketing organizations from those cities, we created a tailor-made program. Once in Eindhoven, the weekend focused on discovering design, getting a glimpse of the future, and experiencing the unique Eindhoven energy, just like we promote in our cross-media campaign, which runs from September 15. Through posters, OOH screens in various cities, and via owned and paid channels, we inspire people to plan their trip to Eindhoven and enrich it with fun stops.

Want to learn more about the campaign and concept? Check out the case!