Several Dutch tourism organizations, including Eindhoven365, are sounding the alarm in The Hague. If the sector is to have a future after corona, the House of Representatives must take action, they argue. They are asking to set up a fund of 1 billion euros and want the sector to come under the responsibility of a minister.
In the proposal, the destination marketing organizations (DMOs) call for support in the sector's recovery after corona and a renewal of the Dutch visitor economy, accounting for over 4% of the Gross Domestic Product (GDP) and 800,000 jobs in 2019. Think of making vacation parks and tourist attractions more sustainable, revitalizing accommodation to combat undermining and CO2-neutral transport options for visitors. The organizations are asking the government to establish a Tourism Transformation Fund of 1 billion euros, following the example of the United Kingdom, which is using billions to promote and renew tourism. The European Recovery Fund, which has almost 6 billion euros available for the Netherlands, can be used for this purpose.
Vulnerability of the sector
In a year and a half, it has become clear how vulnerable the tourism sector is. Entrepreneurs and cultural institutions would like to continue, but they have run out of steam. There are no reserves, and at the same time, the perspective from national politics remains unclear. In addition, the world is changing. As a sector, we must become more sustainable and counteract the adverse effects of tourism: these are not challenges on a municipal or provincial level alone, but rather nationwide issues that require a coordinating role from The Hague.