Eindhoven and PSV are taking part in the special edition of GLOW 2020, which started yesterday. 'Connecting the Dots' is a work of more than 80 km2 that consists of more than 1,500 blue LED lights and 1,000 large red light dots in the sky. The two brands temporarily transformed their PSV Eindhoven City Store and launched a special edition t-shirt, all linked to the GLOW theme: 'Connecting the Dots'.
The store turned blue through the eye-catching digital LED stairs and the rotating videos on the glass of the store window. In addition, the windows are stickered with PSV x EHV x GLOW and Connecting the Dots.