We're on the move!

We're on the move!

We're on the move!

Let's cut to the chase—2023 rocked! In early December, we hit a whopping 1,000,000 unique visitors on thisiseindhoven.com and turned our plans into action across all our programs. Basically, we're on the move, soaking up the amazing view! What went down in 2023? This annual review will get you up to speed. So, kick back, snap your fingers, and scroll through the highlights!

Dutch Design Week Klokgebouw Cleo Goossens 2 large
Van Abbemuseum Positions 7 Joep Jacobs 3 large
Volta Galvani Woensel West Nick Bookelaar large
Progress

Progress

Buurtbistro Schil Stronk The Creators Hub 24
1

Neighborhood Bistro Schil & Stronk

How do we reach 50% of the residents and ensure that 10% of them get involved in making their living environment more sustainable? Those are the central questions of our resident-focused program. In 2023, we developed the concept 'Buurtbistro Schil & Stronk (Neighborhood Bistro Peel & Stalk) in collaboration with the social designers from Studio Sociaal Centraal. The name is derived from the edible parts of vegetables that people often discard. At the traveling Neighborhood Bistro, people learn together with their neighbors how to get the most out of their meals. For example, they learn how to prepare the stalk of broccoli or how to store spinach so that they don't have to throw away half the bag. With Schil & Stronk, participants not only learn to waste less but also get to know their neighbors better. Win-win!

Curious about the first edition of Schil & Stronk and our future plans? Check out the full case:

Neighborhood Bistro Schil & Stronk

Cityguide city explorer Nick Bookelaar 8 large
2

Concept design

In 2023, we took a deep dive into sustainable tourism—researching, learning, and sharing the inside scoop. Now, claiming the title of the ultimate sustainable destination? Well, that's no walk in the park. So, we teamed up with NBTC and The Travel Foundation, cooking up a multi-year game plan with laser-focused steps. Think of it as our roadmap to morph Eindhoven into the ultimate sustainable city trip spot.

Green initiatives alone won't make your city trip eco-friendly, though. That's why we partnered with design studio Van Eijk and Van der Lubbe. Get ready for 2024, as we unveil the city trip of the future—a complete game-changer that will revolutionise our travel norms. Sneak peek: we're reinventing how we travel and expanding Eindhoven's horizons. Get ready for a whole new perspective!

Eindhoven Exchange Nadia ten Wolde 2
3

Eindhoven Now

In 2022, we kicked off a collaboration with Eindhoven's top educational institutions. During a couple of brainstorm sessions, we tackled the big question: How do we get students to team up across disciplines and take on Eindhoven's social challenges? Fast forward to 2023, and we're still riding the wave of that challenge, turning the process into part of the solution. Out of our collective learning journey, we birthed a concept – an interdisciplinary learning community, bringing our shared dream to life.

Curious about Eindhoven Now? Dive into the deets in our latest update:

Eindhoven Now

Homewards Socialhub Nick Bookelaar 19112023 09258
4

Homewards the Quiz

How do we ensure that newcomers find their place in the Eindhoven area? By making practical information accessible and offering support in establishing a social network. In 2023, we made considerable steps in this regard. For example, we developed tons of content to help newcomers settle and developed, together with our partners, a social onboarding program for newcomers: Homewards.

Wondering how we help newcomers to settle in Eindhoven? Check out the whole case:

Homewards

Expo DDE Heuvel 11252023 Nick Bookelaar 09717
5

Eindhoven Design District

For our design professionals program, we closely collaborate with the Dutch Design Foundation and the municipality of Eindhoven. With Eindhoven Design District, we work on making design in the city more visible and easy to experience. The project is made possible by a contribution from the Brainport Eindhoven Regional Deal.

In 2023, we took significant steps to add more design to public spaces. Examples include 'The Many Tree' by Joshua Russo-Batterham and 'Bepaalbakken’ (Ballot Bins) by De Reuringdienst. We also worked on a design object near the station. In early 2024, two designers will present their proposals for this eye-catching piece, letting you know immediately that you've set foot in the design capital of the Netherlands. Additionally, we expanded eindhovendesigndistrict.com with cases, interviews, and vision pieces, and our EDD expo traveled throughout the city.

Curious? Read more about this case!

Eindhoven Design District

Results

Results

This year, the numbers went through the roof:

2023 in numbers

  • 35,200,000 Total reach Google
  • 14,000,000 Total reach social media
  • 1,069,000 Unique website visitors
  • 380,000 Instagram likes
  • 530,000 Tiktok views
  • 434,000 Clicks to partners
  • 13,769 New social followers
  • 5,000 New newsletter subscribers

A selection of publications

Schermafbeelding 2023 12 07 085450 The Monocle small city index 2024
Schermafbeelding 2023 12 06 113210 NS dagje uit
Schermafbeelding 2023 12 06 114057 Valk Exclusief Magazine
Telegraaf Vrij Telegraaf Vrij
FD Financieel Dagblad
Schermafbeelding 2023 12 06 112939 Barts Boekje
Schermafbeelding 2023 12 06 113037 Numéro Netherlands
Schermafbeelding 2023 12 06 113010 Liesellove
Schermafbeelding 2023 12 06 115802 Country & Town House
Schermafbeelding 2023 12 06 115637 La Vie Est Belle
Schermafbeelding 2023 12 06 115727 H&N Magazine
Schermafbeelding 2023 12 06 115459 Téacs Taistil
Schermafbeelding 2023 12 06 114828 Experimenta
Schermafbeelding 2023 12 06 115600 Channel 13
Schermafbeelding 2023 12 06 115239 Dynamic Seniors
Schermafbeelding 2023 12 06 115325 Petit Futé
Schermafbeelding 2023 12 06 114853 Experimenta
Schermafbeelding 2023 12 06 114652 Dove
Schermafbeelding 2023 12 06 114724 Il Sole 24 Ore
Schermafbeelding 2023 12 06 114758 Experimenta
Schermafbeelding 2023 12 06 114529 Il Sole 24 Ore
Schermafbeelding 2023 12 06 114620 My Where
Schermafbeelding 2023 12 06 114314 NPO Radio 1
Schermafbeelding 2023 12 06 114450 Pròxima Parada (Radio À Punt)
Schermafbeelding 2023 12 06 113953 PASAR
Schermafbeelding 2023 12 06 113446 Telegraaf
Schermafbeelding 2023 12 06 113326 NS Dagje Uit online
Schermafbeelding 2023 12 06 112829 Wander-Lust
Schermafbeelding 2023 12 06 112909 NPO Radio 5
Schermafbeelding 2023 12 06 112715 EW magazine
Schermafbeelding 2023 12 06 112753 Girl On The Move
Schermafbeelding 2023 12 06 112529 Life Bytes
Schermafbeelding 2023 12 06 112610 NRIT Media
Schermafbeelding 2023 12 06 112648 The Greenlist
Schermafbeelding 2023 12 06 112113 Numéro Netherlands
Schermafbeelding 2023 12 06 112304 NRZ
Schermafbeelding 2023 12 06 112034 Reisreporter
Schermafbeelding 2023 12 06 112009 Ongewoon Lekker
Schermafbeelding 2023 12 06 131450 Luxemburger Wort
Schermafbeelding 2024 01 09 134004 Eindhovens Dagblad

More than ever, influencers shared their Eindhoven adventures!

Schermafbeelding 2023 12 19 100242
Schermafbeelding 2023 12 19 100222
Schermafbeelding 2023 12 19 101140
Campaigns

Campaigns

Activating campaigns

We entertained our target audiences with activating campaigns and were visible in the Eindhoven area and abroad year-round. Here are some of our 2023 campaigns.

Your temporary guide to Eindhoven

In the past, we created physical city guides featuring the season's highlights. However, due to their single-use design and the limited lifespan of the content, these guides no longer align with our current strategy. We needed a solution: How can we meet visitors' needs for sustainably?

Cityguide campagne 2 foto Nick Bookelaar
Your temporary guide to Eindhoven
Cityguide campagne 5 foto Nick Bookelaar

Click here to learn more!

View Case

Sustainable tourism goes beyond green labels. Through unconventional solutions, we can really make a difference.

Tamara Wouter Kooken

Wrap up the Year

Eindhoven designers are applying a distinctive design touch to this year's festive decorations downtown, marking the third edition of Wrap up the Year—a campaign presented by Stichting Binnenstad Eindhoven in collaboration with the city marketing organisation, Eindhoven365. The city center was adorned with exclusive Christmas scenes and refined mood lighting, complemented by an extensive holiday program designed for residents and visitors.

Wrap up the Year Max Kneefel 2 large
Wrap up the Year Max Kneefel 6 large
Designers transform the city for Wrap up the Year
Wrap up the Year Max Kneefel 22

Read more about our festive campaign in this update.

View Update

Domibo Radio

Embarking on the adventure of studying in a new city? Get ready for the time of your life—making new friends, personal growth, and exploring more of the world. It's an incredible journey, but let's be real, it comes with its fair share of challenges. Lucky for you, we've got the inside scoop from seasoned students who've been there and done that. Introducing Domibo Radio—your go-to guide for navigating the student life rollercoaster with the wisdom of those who've already conquered it!

The Creators Hub Jordi Sloots Domibo 09002 1
The Creators Hub Jordi Sloots Domibo
The most Dunglish show on the planet
Domibo op spotify

How this all went down? Read the whole case here.

View Case

Travel to Eindhoven with Deutsche Bahn!

In our efforts to captivate the German market with the allure of a sustainable train journey to Eindhoven, we have forged a strategic collaboration with Deutsche Bahn. Partnering with the railway company, NBTC, and five prominent Dutch cities—Eindhoven, The Hague, Almere, Utrecht, and Amsterdam—we aim to inspire an even greater number of potential German visitors.

DB Eindhoven NBTC
Outdoor advertising from NBTC
Deutsche Bahn campaign with NBTC
DB Eindhoven NBTC

Read the complete update here.

View Update

NBTC’s mystery trip ‘Bring Yourself’ to Eindhoven

Land at Schiphol Airport and take the train to Eindhoven? Yes, please! In February, for NBTC's 'Bring Yourself' campaign, online content creators were invited by a hologram of Jeroen Veldkamp from Coffeelab to visit Eindhoven that same day.

Schermafbeelding 2023 12 05 153541
NBTC’s mystery trip ‘Bring Yourself’ to Eindhoven
Pastry Club Strijp S foto Nick Bookelaar

Read the complete update here.

View Update
This is Eindhoven

This is Eindhoven

This year, thisiseindhoven.com reached ...

1,000,000+ unique visitors

Thisiseindhoven.com's greatest articles

Tue Atlas Angeline Swinkels

How to kick-start your student life in Eindhoven?

View article

A brand new content strategy

Content = King, a well-known saying within the marketing field. And that certainly applies to thisiseindhoven.com, a content-driven website. However, as we revamp our organizational strategy and broaden our focus from three to five target groups, it was time for a deep dive to ensure we're delivering maximum value to everyone.

Dutch Design Week Kiki en Joost Nick Bookelaar 2 large
GLOW Jan Timmer 85 large
Dutch Design Week Almicheal Fraay 1 medium
Content strategy thisiseindhoven.com
Dutch Design Week Nul Zes Nick Bookelaar 2 large

Read more about our content strategy.

View Case

Is our new strategy a winner? The numbers speak for themselves ;)

Bo Wouter Kooken

The results of @eindhovencity went through the roof

Emmasingel
Glow post 2
Lantaarnpaal
Instapost glow laser
Glow carosel
Social eindhovencity 3
Mist

Highlight events

Eindhoven locals stole the Instagram spotlight!

At @eindhovencity, we're all about sharing unique city stories, originally focusing on hotspots, events, and architecture. Now, we've broadened our scope to feature the awesome people of Eindhoven in our 'locals' series.

Locals format
HS 08851
HS 00988
Meet our locals
Locals Philips Fruittuin Studio Heinrich 2

Read the update here.

View Update

@eindhovencity got a fresh update

Beautiful snapshots, the latest hotspots, and the hottest weekend tips—on our social media channels, we share the best of what Eindhoven has to offer. Just as great as the content is, we want to present it in an equally stunning way. That's why we recently gave @eindhovencity a makeover for a renewed, fresh look.

Eindhovencity has a new look
GLOW Jan Timmer 6

Learn more about the @eindhovencity update.

View Update

This is a hotspot

As is tradition, the famous red arrow guided visitors and locals to the most inspiring spots in the city center and at Strijp-S. Which hotspots did you visit in 2023?

Special projects

Special projects

Convention Bureau Brainport Eindhoven

Convention Bureau Brainport Eindhoven is actively attracting high-quality business visitors. We focus on securing international conferences that enhance the profile of Eindhoven and the Brainport region. In 2023, we achieved significant milestones, including participation in international expos, a successful FAMtrip during GLOW, and a strengthened collaboration with the congress bureau of the TU/e.

This resulted in securing 13 conferences for 2023 and the upcoming years, hosting over 5,500 conference attendees and generating an economic value of 43 million euros. In collaboration with PhotonDelta and partners, under the guidance of the Event Design Collective and our convention bureau, we have developed a multi-year strategy for the growth of a European congress on integrated photonics, with Brainport Eindhoven as its foundation.

IEEE CICB House of Yellow 31 large
Partnermiddag The Social Hub House of Yellow 31 large
FA Mtrip House of Yellow 53 large
Convention Bureau Brainport Eindhoven
Minds of brainport

Read the case here.

View Case

THE VIBE x Johan Moorman

THE VIBE spreads Eindhoven's energy, fueled by the people. Introducing a fresh collection – 'The People of THE VIBE': four limited-edition items crafted by local designer and artist, Johan Moorman.

THE VIBE Robot vibe T shirt 1
THE VIBE Share THE VIBE T shirt 2
New in: THE VIBE x Johan Moorman
THE VIBE Johan Moorman collectie

Read the update.

View Update
Noteworthy

Noteworthy

Open Eindhoven

The Open Eindhoven project is our ongoing effort to clearly and enthusiastically explain the city's major transformation to locals and visitors. This year, we've teamed up with the Eindhoven municipality to take big strides in place-making (improving public spaces) and public communication. We've also enhanced the digital info on openeindhoven.nl and are actively updating details on all construction projects. Plus, there's a cool interactive model of the KnoopXL Station Area in the works, set to move to a shared presentation space soon.

4 C8 A4730
4 C8 A4899

Eindhoven247

Our colleagues from Eindhoven247 made their positive mark on the city marketing strategy again this year. Whether welcoming visitors at Tourist Information Eindhoven, managing the events desk for Park Hilaria, attracting international sports events to the city, or supporting Depot Eindhoven— they did it all. To top it off, Eindhoven247 successfully organized the first edition of New Year's EHVE.

More about Eindhoven247

2023 12 31 New Years EHVE Kleurstof LR 072
Epilogue

Epilogue

Epilogue

You made it through our wrap-up—kudos for that! It's been a wild ride, and everyone on team Eindhoven365 looks back on 2023 with a big grin because of what we've stirred up with the city.

Eindhoven's been in the spotlight, shining bright in both media and the digital realm. Hitting over a million unique visitors on Thisiseindhoven.com in a year? Now, that's something special. The city's been buzzing with awesome events, and a vibrant mix of places to eat, drink, and shop—making Eindhoven the go-to spot. And hey, it's not just a short-term thing; it's about creating a dynamic city at the heart of an ambitious region where talent thrives.

A massive shout-out to all our partners, the incredible Eindhoven-based entrepreneurs, and, of course, our fellow Eindhovenians. Your enthusiasm, dedication, and support this past year have been nothing short of amazing. Looking ahead, we're ready to steer the ship together, pushing toward our goal of showcasing and boosting Eindhoven as the most humanly innovative city.

Cheers to the journey!

Peter Kentie, on behalf of the Eindhoven365 team.

Organisation

Organisation

We are Eindhoven365

Since our early years, the city has undergone a remarkable transformation. Fueled by the energy of many. Eindhoven has expanded, gone more international, and become infused with new residents, hotspots, and events. And guess what? We've been right here, growing along with the city at Eindhoven365. Keen to meet the awesome folks behind all our projects? Dive in and get to know the Eindhoven365 team.

Peter Wouter Kooken
Peter Kentie Managing Director
Cuno Groenewoud Wouter Kooken 4 medium
Cuno Groenewoud General Manager
Tamara Wouter Kooken
Tamara Savelkoels Program manager city explorer
Bo Wouter Kooken
Bo Kuijstermans Content Marketeer
Erik Wouter Kooken
Erik van Gerwen PR & media
Rico Wouter Kooken
Rico van Lent Performance Marketeer
Aniek Wouter Kooken
Aniek Wijbenga Social Media Marketeer
Renske Wouter Kooken
Renske Mehra Program manager newcomer
Kyra Wouter Kooken
Kyra Keuken Program manager citizen & design professional
Niels Wouter Kooken
Niels Feijen Content marketeer
Pieter Wouter Kooken
Pieter Hermans Business development Convention Bureau
Joy Wouter Kooken
Joy van Herk Content marketeer
Ingeborg Wouter Kooken
Ingeborg Bosch Manager Convention Bureau

Not done scrolling and curious about last year? Hit the button and dive into 2022!

Annual review 2022

Loading next level city marketing ...