Eindhoven365 Annual Review

This year, the numbers went through the roof:

We entertained our target audiences with activating campaigns and were visible in the Eindhoven area and abroad year-round. Here are some of our 2023 campaigns.

Your temporary guide to Eindhoven

In the past, we created physical city guides featuring the season's highlights. However, due to their single-use design and the limited lifespan of the content, these guides no longer align with our current strategy. We needed a solution: How can we meet visitors' needs for sustainably?

Wrap up the Year

Eindhoven designers are applying a distinctive design touch to this year's festive decorations downtown, marking the third edition of Wrap up the Year—a campaign presented by Stichting Binnenstad Eindhoven in collaboration with the city marketing organisation, Eindhoven365. The city center was adorned with exclusive Christmas scenes and refined mood lighting, complemented by an extensive holiday program designed for residents and visitors.

Domibo Radio

Embarking on the adventure of studying in a new city? Get ready for the time of your life—making new friends, personal growth, and exploring more of the world. It's an incredible journey, but let's be real, it comes with its fair share of challenges. Lucky for you, we've got the inside scoop from seasoned students who've been there and done that. Introducing Domibo Radio—your go-to guide for navigating the student life rollercoaster with the wisdom of those who've already conquered it!

Travel to Eindhoven with Deutsche Bahn!

In our efforts to captivate the German market with the allure of a sustainable train journey to Eindhoven, we have forged a strategic collaboration with Deutsche Bahn. Partnering with the railway company, NBTC, and five prominent Dutch cities—Eindhoven, The Hague, Almere, Utrecht, and Amsterdam—we aim to inspire an even greater number of potential German visitors.

NBTC’s mystery trip ‘Bring Yourself’ to Eindhoven

Land at Schiphol Airport and take the train to Eindhoven? Yes, please! In February, for NBTC's 'Bring Yourself' campaign, online content creators were invited by a hologram of Jeroen Veldkamp from Coffeelab to visit Eindhoven that same day.

This year, thisiseindhoven.com reached ...

A brand new content strategy

Content = King, a well-known saying within the marketing field. And that certainly applies to thisiseindhoven.com, a content-driven website. However, as we revamp our organizational strategy and broaden our focus from three to five target groups, it was time for a deep dive to ensure we're delivering maximum value to everyone.

Eindhoven locals stole the Instagram spotlight!

At @eindhovencity, we're all about sharing unique city stories, originally focusing on hotspots, events, and architecture. Now, we've broadened our scope to feature the awesome people of Eindhoven in our 'locals' series.

@eindhovencity got a fresh update

Beautiful snapshots, the latest hotspots, and the hottest weekend tips—on our social media channels, we share the best of what Eindhoven has to offer. Just as great as the content is, we want to present it in an equally stunning way. That's why we recently gave @eindhovencity a makeover for a renewed, fresh look.

Convention Bureau Brainport Eindhoven

Convention Bureau Brainport Eindhoven is actively attracting high-quality business visitors. We focus on securing international conferences that enhance the profile of Eindhoven and the Brainport region. In 2023, we achieved significant milestones, including participation in international expos, a successful FAMtrip during GLOW, and a strengthened collaboration with the congress bureau of the TU/e.

This resulted in securing 13 conferences for 2023 and the upcoming years, hosting over 5,500 conference attendees and generating an economic value of 43 million euros. In collaboration with PhotonDelta and partners, under the guidance of the Event Design Collective and our convention bureau, we have developed a multi-year strategy for the growth of a European congress on integrated photonics, with Brainport Eindhoven as its foundation.

THE VIBE x Johan Moorman

THE VIBE spreads Eindhoven's energy, fueled by the people. Introducing a fresh collection – 'The People of THE VIBE': four limited-edition items crafted by local designer and artist, Johan Moorman.

Open Eindhoven

The Open Eindhoven project is our ongoing effort to clearly and enthusiastically explain the city's major transformation to locals and visitors. This year, we've teamed up with the Eindhoven municipality to take big strides in place-making (improving public spaces) and public communication. We've also enhanced the digital info on openeindhoven.nl and are actively updating details on all construction projects. Plus, there's a cool interactive model of the KnoopXL Station Area in the works, set to move to a shared presentation space soon.

Eindhoven247

Our colleagues from Eindhoven247 made their positive mark on the city marketing strategy again this year. Whether welcoming visitors at Tourist Information Eindhoven, managing the events desk for Park Hilaria, attracting international sports events to the city, or supporting Depot Eindhoven— they did it all. To top it off, Eindhoven247 successfully organized the first edition of New Year's EHVE.

More about Eindhoven247

We are Eindhoven365

Since our early years, the city has undergone a remarkable transformation. Fueled by the energy of many. Eindhoven has expanded, gone more international, and become infused with new residents, hotspots, and events. And guess what? We've been right here, growing along with the city at Eindhoven365. Keen to meet the awesome folks behind all our projects? Dive in and get to know the Eindhoven365 team.