Eindhoven365 annual review
How it all started
How it all started
In early 2022, the city marketing strategy for 2022-2030 was unanimously adopted by the Eindhoven City Council. Under the slogan, "together we own the future", we started our contribution to Eindhoven as the most innovative human city. Of course, we didn't do this alone! We started projects and campaigns for different target groups with various social designers and other partners from the city. This annual review gives you a peek behind the scenes.
Learn more about our city marketing strategyREAD OUR STRATEGY
Our goal for residents is that we will have reached at least 50 percent of Eindhoven residents by 2025, and that 10 percent of them will be actively involved in making their living environment more sustainable. To achieve this goal, we sought cooperation with the social designers of Studio Sociaal Centraal in 2022. With them, we further explored the domain of sustainability. What do residents want in this regard? What initiatives are there in the city? And what interesting projects are there outside of Eindhoven from which we can learn? This research led to a focus for our project. We decided to focus on the intersection of social cohesion and food waste. Wondering how we prevent food waste together with residents? Press the butoon the read the whole case.
Making tourism more sustainable
How can we travel meaningfully? With this question in mind, we are positioning Eindhoven as Europe's sustainable city trip location. But what does this mean in practice? To answer that question, we partnered with design agency Van Eijk & Van der Lubbe. Using design as a strategic tool, they investigated the various facets of a sustainable city trip: the journey to the destination, the activities one does, and the way one stays. We also worked with NBTC on the joint ambition to give sustainability a prominent role in the hospitality sector. In early 2023, the first concepts for Eindhoven as a sustainable city trip location will emerge.
How could students from different educational institutions collaborate on issues for the city of Eindhoven? We find the answer to this question together with, you guessed it, Eindhoven's educational institutions. In 2022, we mapped needs, opportunities, and challenges around this topic at TU/e Innovationspace, Design Academy Eindhoven, Fontys Pulsed, Fontys ICT InnovationLab, Summa College, and SintLucas. We also spoke to partners in the city engaged in projects at the intersection of design and technology. The conclusion? Above all, we have to start doing! In 2023, we will bring the various partners together to innovate together.
Eindhoven is becoming more and more international. But how do newcomers fare in our city? And what is it like for Eindhoven residents to see their city change? With the Newcomers program we want to connect locals and newcomers. We do this with partners Holland Expat Center South, Brainport Development, and Expat Spouses Initiative. With design agency Studio Tast, we researched what you need as a newcomer for a 'fulfilling life in Eindhoven'. And we developed a game concept that can help. Next year we will continue testing this City Bingo. You can read more about our first test with City Bingo here!
Involving design professionals
For our Design Professionals program, we work closely with Dutch Design Foundation and the municipality of Eindhoven. Under the moniker Eindhoven Design District, we aim to make design visible and experienceable in the city. The project is made possible by a contribution from Regio Deal Brainport Eindhoven.
In 2022, Eindhoven Design District was officially launched during Dutch Design Week with an expo in which we offered a stage to more than 50 design highlights in the city. Also, in 2022, the project website, eindhovendesigndistrict.com went live. Here, you can find all the information about our projects, as well as many inspiring cases.
Eindhoven Design District
Of course, with so many great projects, we don't want to focus on the numbers for too long, but while we're on the subject, here is 2022 in numbers:
- 42.700.000 Online reach
- 28.200.000 Total reach Google
- 13.800.000 Total reach social media
- 878.000 Website visitors
- 700.000 Total reach other channels
- 302.580 Instagram likes
- +9089 New social followers
- 9.744 Facebook likes
- +2002 New newsletter subscribers
- 557 Media publications
A selection of the realized publications
We went all out with activation campaigns
Once again, we showed what we have to offer. With various partners in the city, we developed activation campaigns that were visible at home and abroad for almost the entire year. Here are some of our most outstanding campaigns in 2022.
Delft blue clogs, kitschy lighters, and 'I love ...' T-shirts. Who doesn't know them? That's not how we do things in Eindhoven. You don't visit Eindhoven for the ‘what’ but for the ‘why’. In other words: in Eindhoven, you don't have tourist obligations; you visit to experience the mentality. It is precisely this mentality that we shared with the campaign Eindhoven Souvenir.
Are you ready to meet the souvenirs?View Case
Eindhoven has no tourism commitments and that is our strength. People make the city!
Wrap up the Year
With the 'Wrap up the Year' campaign, Stichting Binnenstad Eindhoven and city marketing organization Eindhoven365 invite visitors and residents to end the year on a festive note in Eindhoven. Not with a traditional Christmas market but with a typical Eindhoven twist to the lively city center.
Click here to learn more!View Update
Here comes the sun
The longer days and bright sunshine make spring the ideal time to get out and about and inject new energy into the city. Therefore, in collaboration with Stichting Binnenstad Eindhoven (SBE) and creative agency HeyHeydeHaas, a spring campaign has been developed that invites residents and visitors to celebrate spring together in Eindhoven.
The surprising nature of spring comes out in the campaign. For example, the city got decorated with so-called flower interventions at unexpected times and places; this allows visitors to extra enjoy the city in spring spheres.
Do you want to know more? Click here!View Case
Bring Yourself. We’ll do the same!
Like to go on a spontaneous trip to Eindhoven by train? Yes, you do! NBTC's 'Bring Yourself' campaign gave passers-by at Antwerp Central Station the opportunity to do so. A hologram by none other than Bart Houben inspired Belgians with the rich offerings of the Netherlands. Two ladies took up the offer and traveled to Eindhoven.
Learn more about this spontaneous city trip to Eindhoven.View Update
Bobbie’s vintage pop-up store weekend
Bobbie Bodt is a fan of vintage AND Eindhoven. In collaboration with vintage lover Bobbie, we created a pop-up store in the heart of Eindhoven. Of course, we drew attention to the pop-up store with our own social media campaign. And with success! We attracted visitors from all over the Netherlands who came to Eindhoven for a day. This way, we surprised a lot of vintage lovers with the rich offerings of Eindhoven. The pop-up store weekend took place at De Stadsstudio in Heuvelgalerie in collaboration with CBRE.
Curious? Click here to check this case.View Case
Inspiration campaign Expedia
We developed a conversion-oriented online campaign with NBTC and other destinations like Rotterdam, The Hague, and Amsterdam. We targeted potential visitors from Belgium, Germany, and the UK. Our goal? To promote Eindhoven as a city trip destination and drive bookings to our city.
Click here to read more about this case!View Case
Dutch Design Week 2022
Dutch Design Week 2022
We aim to involve design professionals even more in the city's transformation. After all, design thinking helps us translate social challenges into human solutions. During Dutch Design Week 2022, we created interactive installations to apply design research actively, in collaboration with several designers.
During Dutch Design Week 2022, we exhibited our first ever expo(!) about sustainable tourism.
Exhibition Eindhoven Design District
This Dutch Design Week is the official launch of Eindhoven Design District. The project with which we want to stimulate design power in the city and make design more visible and experienceable. On 22 October, we hosted a festive opening at the Eindhoven Design District expo on Ketelhuisplein.
Read the whole case and learn more about Eindhoven Design District.View Update
Sustainable tourism exhibition
As a city marketing organization, one of our goals is to make tourism more sustainable in collaboration with VEVDL. The first step: taking stock with the help of the target group. To introduce and discuss the subject of sustainable tourism, George & Harrison and De Reuringdienst set to work on an interactive installation. The installation was used as a conversation starter during the exhibition on sustainable tourism.
Learn more about this exhibition.View Case
Exhibition IN DE VOLLE GROND
Eindhoven is growing and rising, affecting the ground beneath our feet. How do we lay the foundation for a thriving future for our city? During Dutch Design Week, Eindhoven's exhibition IN DE VOLLE GROND (in the open ground) searched for the best design and optimal use of the city's soil.
Click here to find what that looked like!View Update
This is Eindhoven
This is Eindhoven
Thisiseindhoven.com's greatest articles
The greenest side of Eindhoven
Tips for a sustainable city trip
A typical Dutch winter
How to make friends in Eindhoven
Get the most out of your Eindhoven trip
Eindhoven on a budget
A guide to typical Dutch snacks
Very cozy restaurants
The Eindhoven nightlife guide
Ready to be inspired? Follow us on Instagram!@eindhovencity
THE VIBE x Iris Rulkens
For fashion brand THE VIBE we collaborated with various content creators from Eindhoven, including sketch queen Iris Rulkens (@Irisrulkens) for the clothing brand THE VIBE: Official Eindhoven Wear. Her skit about people from Eindhoven went viral with over 418.5k views and 204k likes on TikTok. Instagram also joined in with 156k views and another 5861 likes.
Check out the case and get to know all of Iris' Eindhoven characters.View Update
This is a hotspot
Every two weeks, you find the famous red arrow at a different hotspot in the center and at Strijp-S. Which one did you visit in 2022?
Each project requires team effort. That's what makes our work so exciting!
A new design vision for Eindhoven
We all know Dutch Design Week, our design schools, and breeding grounds like Sectie-C and Strijp-S. Eindhoven is internationally recognized as a design city with a solid and vibrant design community. Yet, we could make much more use of the design strength in our city.
Eindhoven has been innovative for a long time, particularly due to our significant technological lead. But how do we broaden that so that human values are inseparable from innovation? In our strategy document 2022-2030 we already stated: this is where designers are indispensable. It's about strengthening collaborations with (tech) companies, educational institutions, and governments. About structurally involving designers in societal challenges. And to make design thinking and design doing more accessible to all Eindhoven citizens.
The need arose for a new, collaborative design vision for the city to address these questions adequately. Eindhoven365 was closely involved in the creation of that process last year.
The making of the design vision is a collaboration between designers in Eindhoven, design schools, design institutions, design organizations, Dutch Design Foundation, and Eindhoven365, at the invitation of and supported by the Municipality of Eindhoven. An experiment and a coalition such as we may need more of in the future, and which we also hope to deepen.
The design vision will be presented in 2023. The next step is to unlock the strong potential of design in Eindhoven to confidently address the social, ecological and economic challenges we face. Only then can we realize the established ambition to be the most innovative human city. The design field in Eindhoven wants to take that step together with the city. Experiment, decide, learn, and flourish together. That's what the new design vision will be about.
Convention Bureau Brainport Eindhoven
In 2022, Convention Bureau Brainport Eindhoven went live! We launched a brand new website and recruited an enthusiastic team to structurally strengthen Brainport Eindhoven's position in the international convention market. We focus on acquiring, driving, and supporting suitable, knowledge-driven congresses for the region.
Curious? Check out the entire case to learn more about CBBE.View Case
Those who enjoy exploring culture outside the municipal boundaries used to spend some time trying to find the regional gems. That's why we launched RegioRadar Eindhoven: the online showcase of the region's cultural, leisure, and sports events. With RegioRadar Eindhoven, the leisure offerings of the region are now accessible in one place. From Oirschot to Deurne, from Reusel- de Mierden to Groote Heide, for young and old. All 21 regional municipalities participate in the network organization and connection to RegioRadar Eindhoven. Their cultural and tourist information is made available in a joint database, after which an editorial team selects the offerings for the RegioRadar and develops campaigns.
Curious about this collaboration? Check the entire case here.View Case
We presented a new vision of the Netherlands: New Dutch. Besides the traditional clogs, tulips, and windmills, there is another story about the Netherlands. With New Dutch, Eindhoven as initiator completes the story of the Netherlands.
Read the whole case and discover New Dutch.View Case
The Eindhoven Public Library, Eindhoven365, and the Holland Expat Center South joined forces in the joint ambition for the city's new 'living room': Hotspot. A place where, in the future, people from Eindhoven will meet, connect and contribute to an inclusive society. Hotspot will create an accessible place for public debate, information gathering, creative development, and a chance to socialize. There will also be space for exhibitions and experimentation, and newcomers can learn the Dutch language here. Above all, Hotspot will increase the feeling of home for all residents of Eindhoven.
In 2022 we took Eindhoven-based clothing brand THE VIBE to the next level with new collaborations and two brand-new collections. And that did not go unnoticed! Local influencers such as Iris Rulkens, Mike Weerts, Marc Dubach, Jeroen Veltkamp, and The Ruggeds shared the brand with their followers. And we launched THE VIBE of ... campaign, putting well-known fans of THE VIBE in the spotlight.
Wearing is sharing. Check out the collection.Wearing is sharing. Check out the collection.
2022 was also a remarkable year for our colleagues at Eindhoven247. The city reopened with a lot of successful events and many visitors as a result. They made their positive contribution to the new city marketing strategy through Tourist Information Eindhoven, counter event organization Park Hilaria, acquisition international sports events and Depot Eindhoven.
Eindhoven365 x events
Eindhoven is a city of events. As a result, we work with numerous of these events to put Eindhoven on the map, including highlights such as Dutch Design Week, GLOW, STRP Festival, Maker Faire, Jams & Gems, and Dutch Technology Festival. As city marketers, we make grateful use of the attention this draws to the city.
We use our digital channels to increase visibility for these events to attract more visitors to Eindhoven. On thiseindhoven.com and our socials, you will find extensive guides, highlights, tips, and reports of these events annually. And let's not forget the (international) press coverage; through our contacts or in collaboration with partners.
Presentations and inspiration sessions brand Eindhoven
Peter Kentie, director of Eindhoven365, shared his enthusiasm for city marketing, branding, and especially Eindhoven with 22 presentations in 2022. To name a few: Peter presented at Fit For the Future in Roermond. He talked about the history and development of Eindhoven at the Dutch Technology Festival, and partners of Metropolitan Region Amsterdam listened to Peters story during their annual inspiration trip. In this way, we strengthened relationships with partners and peers and inspired them with the Eindhoven brand.
Get to know the story behind the brand Eindhoven.View Case
The center is slowly changing into an environment where Eindhoven residents feel (even more) at home and where (international) guests enjoy visiting. The inner city will grow in the coming decades and undergo significant changes. As a result, you sometimes have to make a slight detour. Open Eindhoven means that we as a city will be under development regularly and remain open during the renovation. To enable unambiguous communication about the developments, Open Eindhoven offers a solution. We helped develop a straightforward look for all construction signs in the city center and place-making campaigns and activations in the public space with an Eindhoven-appropriate mentality. Check openeindhoven.nl.
The year 2022 brought renewed energy to Eindhoven365 in several ways. After the first quarter, liberated from the Covid hurdles, visitors and residents could experience the city in full glory again.
We started the year with the enthusiastic launch of the new and widely supported city marketing strategy we developed jointly with the city. Eindhoven365 has adapted and optimized its organization accordingly to be ready to realize the strategy and set goals.
We continue and invite our partners, friends, and all Eindhoven citizens to grow together into the most human innovative city. Gratefully, we look back at what we have achieved as a city. We're looking forward meating you again this year.
Peter Kentie, on behalf of Eindhoven365
Since we were established, and thanks to the efforts and energy of many, the city has changed significantly. Eindhoven has become grander, more international and enhanced by new residents, hotspots and events. And Eindhoven365 has grown in step with these changes. Meet the Eindhoven365 team.
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